A short-term project was needed to boost the take up Microsoft Azure as it battled AWS for brand recognition and customer acquisition. The project required technical knowledge, marketing expertise and the flexibility and speed of response to manage a fast-moving and complex set of changing requirements.
A big hitting campaign based around discovering new, ‘lost’ prime numbers was devised and executed which produced great results on a tight budget. A ground breaking visual tool and great media relations saw Azure receive the boost it wanted.
“[Patrick] worked diligently, creatively and very successfully on our project. [Patrick’s] ability to get up to speed quickly, to understand the requirements of the project and, most importantly, to communicate complex ideas in a simple way, meant that we achieved great results and had a partnership that was a success for us all."
Steve Plank, Cloud Architect, Microsoft.