©2019 by Patrick Smith Marketing.

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FTS

PROJECT

Patrick worked with FTS over a period of twelve years, providing marketing consultancy, media relations, analyst relations, copywriting and social media support.

Working in a niche sector with a well defined audience and a very slow news cycle the main goal was to appear fresh, interesting and relevant with news and other marketing messages. 

 

With FTS regularly 'punching above its weight', including appearing in the Gartner Magic Quadrant three years running, the goal was achieved. 

Quote

“Patrick ... was instrumental in the success of our communications programme. His advice and consultancy always showed a great understanding of the industry and he was able to present the benefits of our technology in a coherent and creative way that appealed to our audience.”

Moshe Peterfreund, Director of Marketing, FTS